AI strategy starter
Find your starting points01 · Digital & Social Strategy
The plan behind every channel.
Strategy consulting for brands that want clarity before spend. We define where you compete, who you serve, which channels earn their place and how success will be measured.
What's included
- 01
Competitive positioning
We map the category, your competitors' claims and the open ground between them, then articulate a position you can defend.
- Category and competitor audit
- Positioning and messaging hierarchy
- Proof points and differentiation
- 02
Audience definition
Audiences built from research and first-party signals — what people need, where they spend attention and what moves them to act.
- Audience segments and priorities
- Jobs-to-be-done and objections
- Journey and moment mapping
- 03
Channel strategy
Search, social, commerce, creators, email and owned media assigned clear roles, so each channel does one job well.
- Channel roles and sequencing
- Organic and paid balance
- Content and creative requirements
- 04
Go-to-market planning
Launch and growth plans with phases, owners and decision points — built for the team you actually have.
- Launch phasing and milestones
- Offer and pricing considerations
- Team and partner responsibilities
- 05
Budget & measurement framework
A spend allocation tied to objectives, with KPIs, reporting cadence and test plans agreed up front.
- Budget allocation model
- KPI tree and attribution approach
- Dashboard and review cadence
How an engagement works.
Every engagement starts with discovery and ends with something your team can use. Scope is shaped around your goals, not a package.
- Step 1
Strategy document and channel plan
- Step 2
Measurement framework
- Step 3
90-day action roadmap
- Step 4
Optional ongoing advisory
Put the strategy to work
Start a conversation
Let's build the strategy first.
Tell us where you are and where you want to go. We'll respond with honest next steps.