Independent digital strategy consultancy · Est. 2013
Strategy first.
Growth follows.
Digital marketing strategy, social commerce, and AI-powered growth for brands ready to move forward.
Three disciplines. One point of view.
Strategy leads. Commerce and AI extend it. Everything else supports it.
Strategy
Positioning, audiences, channels, go-to-market and measurement — the plan everything else answers to.
TikTok Shop
Readiness, catalog, creator affiliates, shoppable video and growth.
AI Consulting
AEOSEARCH, AI ad creation and responsible AI influencers.
AI strategy starter
What could come next for your brand?
04 · Supporting services
View all →- PPC — Paid Search & SocialPaid search and paid social built on a measurement plan, not guesswork.
- Social & Content MarketingEditorial systems that give every channel something worth saying.
- Influencer MarketingCreator programs with clear briefs, fair terms and honest reporting.
- WordPress DevelopmentFast, maintainable sites your team can actually run.
Our approach
A method, not a menu.
- 01
Discover
Audit the business, audience, competitors and current channels. Listen before recommending.
- 02
Strategize
Define positioning, priorities, channel roles, budget and how we'll measure progress.
- 03
Implement
Put the plan into motion — directly or alongside your team and partners.
- 04
Optimize
Review, test and refine on a fixed cadence so results compound.
Established in Santa Monica
Independent since 2013.
Platforms change. Algorithms change. The discipline of thinking clearly before acting doesn't. Citaldel Media has been a consulting-led practice from day one, working from 520 Broadway in Santa Monica.
Insights
All insights →
Digital strategy
Build a digital strategy around decisions, not channels.
A practical framework for choosing your audience, channel roles and measurement before committing your marketing budget.
· 4 min readTikTok Shop
TikTok Shop growth starts with the product, not the viral video.
How to connect product readiness, creator partnerships, shoppable content and unit economics into a sustainable TikTok Shop plan.
· 4 min read
AI marketing
Use AI to expand your creative thinking—not outsource your judgment.
A responsible AI marketing workflow for better briefs, useful creative variations, search visibility and human review.
· 4 min read
Start a conversation
Let's build the strategy first.
Tell us where you are and where you want to go. We'll respond with honest next steps.